A group of people with a video camera are filming in front of a white building.

Behind the Scenes: What Happens on a Video Shoot?


For many clients, the idea of a video shoot can feel a bit mysterious — maybe even a little intimidating. What do you need to do? What actually happens on the day? Will there be lots of lights, boom mics, and someone yelling “action”?


The truth is, video shoots can vary hugely depending on the type of project — but most follow a well-oiled structure designed to keep things efficient, enjoyable and creatively on-point. If you’ve never been involved in a shoot before, here’s what you can expect behind the scenes.


The Pre-Shoot Setup

By the time the shoot day arrives, much of the groundwork has already been done — scripts written, shots planned, locations confirmed. When the crew turns up, it’s all about bringing the vision to life.


They’ll usually start by:


Unloading and setting up equipment – Think cameras, tripods, lights, microphones, monitors and more. Each piece is essential to capturing clean, professional footage.


Checking lighting and sound – Every location has its quirks — noisy air con, tricky shadows, poor acoustics — and the crew will work quickly to adapt.


Walking through the shoot schedule – Everyone on set knows what’s happening, when and where. A good team will keep things moving without making you feel rushed.


During the Shoot: Lights, Camera, Comfort

Now it’s time to hit record. But don’t worry — there’s no need to perform or be perfect. A skilled production team knows how to put people at ease.


Here’s what usually happens:


Multiple takes – Don’t be surprised if the same line or shot is repeated a few times. This isn’t because you’ve messed up — it’s about giving the editor options.


Direction and guidance – Whether you’re on camera or not, someone will be there to guide you — adjusting posture, tweaking delivery or helping you find your best angle.


Filming B-roll – These are those beautifully shot detail clips: someone writing on a whiteboard, a team chatting, hands-on-keyboards. They give editors more to work with and help tell a richer story.


Staying flexible – Sometimes the magic moment isn’t in the script. A good crew will spot and capture it when it happens.



What You Can Do to Help the Day Run Smoothly


  • Be on time and ready – The more punctual and prepared everyone is, the more time there is to get the best shots.


  • Wear appropriate clothing – Solid colours work well on camera, and avoid tight patterns or large logos (unless they’re your own).


  • Clear the space – If filming in your office or venue, tidy up beforehand. Clean spaces make for clean visuals.


  • Stay relaxed – Nerves are normal, but remember: it’s not live TV. Everything can be retaken, re-framed or edited later.




A typical shoot might last anywhere from a couple of hours to a full day or more, depending on the complexity of the project. Once filming wraps, the crew will pack up and the footage moves into the post-production phase — editing, music, graphics and final delivery.


By understanding what goes into a shoot, you’ll feel more prepared and confident when it’s your turn in front of the camera. And remember — your video team is there to guide you through it all.