How to Get the Most Out of Your Video Content After It’s Made
So you’ve gone through the planning, filming, and editing. The final cut is sitting proudly in your inbox, looking polished, professional, and ready to impress. But now what?
Far too often, businesses invest in great video content — then barely scratch the surface of its potential. A video isn’t a one-and-done asset. When used smartly, it can continue working for your brand long after launch day.
Here’s how to squeeze every last drop of value from your video content.
1. Don’t Just Post It — Launch It!
Your new video deserves more than a quiet upload and a hope that people stumble across it. Treat it like a campaign.
- Plan a proper release — Share it on social media, include it in a newsletter, and announce it on your website’s homepage.
- Write a short blog post introducing the video, with a bit of context or behind-the-scenes detail.
- Schedule a few follow-up posts to keep it in circulation (not just on the day it goes live).
This approach creates momentum and gives your audience more chances to see it.
2. Tailor Versions for Different Platforms
One size doesn’t fit all when it comes to video distribution.
- Instagram and TikTok prefer short, snappy edits (15–60 seconds).
- LinkedIn and Facebook can handle slightly longer content — especially if it’s informative or insightful.
- YouTube is ideal for full-length versions, behind-the-scenes footage or interview-style content.
- Email marketing can benefit from GIF previews or embedded clips to boost engagement.
If your production team didn’t already provide these variants, ask if they can cut alternative formats — it’s a small add-on that makes a big difference.
3. Optimise for Search Engines
Videos can significantly boost your SEO — but only if they’re set up correctly.
- Add a clear, keyword-rich title and description when uploading to platforms like YouTube or Vimeo.
- Use tags and transcripts where possible — they help with accessibility and discoverability.
- Embed the video on relevant web pages, especially those with existing traffic or strong call-to-action potential.
Bonus tip: pairing video with a blog post or written summary can further increase dwell time and page value.
4. Use It in Sales and Pitches
Don’t just think of your video as marketing fluff — think of it as a practical sales tool.
- Add it to pitch decks and client presentations
- Include it in email outreach to warm up cold leads
- Use testimonial or case study clips to boost credibility in proposals
A well-placed video can say more in 60 seconds than a sales email ever could.
5. Incorporate It Internally
Corporate videos aren’t just for customers — they can also boost internal culture and communication.
- Use them in onboarding to introduce your team or values
- Play them at company meetings or events
- Share success stories with staff to foster a sense of pride and purpose
Your team worked hard to help shape your brand — let them see the results.
6. Track the Performance
Once your video is out in the wild, keep an eye on how it performs.
- Use analytics tools to track views, watch time, and drop-off points
- Monitor which platforms are bringing the most engagement
- Review viewer comments and feedback for insights
This data helps inform what’s working — and what you might do differently next time.
And finally – Think Long-Term
A single video can serve multiple purposes across months — even years — if you approach it with intention. Repurpose snippets, keep it in rotation, and use it to support multiple campaigns.
Remember: a video is more than just a marketing tick-box. It’s a flexible, multi-use asset that — with the right strategy — can continue delivering results long after the camera stops rolling.