A man and a woman being briefed by another woman, standing next to each other in front of a red background.

How to Prepare Your Team for a Successful Video Interview


If your upcoming video includes team interviews, congratulations — you're about to create something personal, powerful and authentically human. Nothing builds trust quite like real people speaking from the heart.


But for many, being interviewed on camera is a little daunting. The good news? A few simple steps can make the experience smooth, enjoyable and even fun. Here’s how to get your team ready for their close-up.


1. Set Expectations Early

Start by letting everyone know what the video is about, who will see it, and why their input matters. People are much more relaxed when they understand the bigger picture.


Reassure them that they don’t need to be perfect — there are no wrong answers, and it’s all edited later. No one’s being put on the spot or judged on performance.


2. Pick the Right People

Not everyone feels comfortable on camera, and that’s OK.


Choose team members who are:


  • Confident speakers


  • Naturally enthusiastic about your work


  • Willing to give it a go with a positive attitude


  • Diversity in roles, perspectives and personalities also helps give your video a well-rounded voice.


3. Help Them Prepare Without Over-Rehearsing

A few bullet points or a short chat beforehand can go a long way. Let them know what kinds of questions will be asked — but discourage full scripts or memorised answers. You want natural delivery, not a performance.


Pro tip: Practice asking some warm-up questions beforehand. It helps loosen the nerves.


4. Sort the Practical Details

Wardrobe: Solid colours work best. Avoid stripes, checks, or anything too flashy.


  • Location: Choose a quiet space with minimal background noise or interruptions.


  • Timing: Allow time either side of interviews for prep and reshoots — especially if it's part of a larger shoot day.


5. Create a Comfortable Environment

The more relaxed people are, the better the result. Encourage a conversational tone — this is just a chat, not a press conference.


A skilled director or interviewer will guide the pace, help them refocus if needed, and draw out great responses. It’s all about making the speaker feel heard and supported.


6. Remind Them: It’s All in the Edit

No one needs to be perfect on the first try. Flubs, pauses, and mid-sentence redos are completely normal. Everything will be edited to look polished — and most people are amazed at how good they sound in the final cut.


Start prepared

Team interviews add a layer of authenticity no script can replicate. They give your business a face and voice — and they can turn viewers into believers.


With the right prep and a calm, confident crew, your people will shine on camera. And once they see the finished video, you might just find them volunteering for the next one.